QANTAS San Francisco Flight Program

PITCH and Qantas built an OOH campaign to raise awareness of Qantas’ new non-stop route and convert awareness to bookings. The campaign focused on two digital OOH formats; digital transit shelters were focused in a very targeted area in the city of San Francisco and digital elevator screens in San Jose. Over 80% of the digital shelter network fell within a 2 mile radius of Union Square, covering Union Square, Financial District, the 5 Star hotels and several corporate headquarters such as Twitter, Gap, Wells Fargo, Charles Schwab, Del Monte, Blue Shield and Bank of the West to name a few. These were used to ensure coverage of our target while they commuted to and from work. The digital elevator screens in office buildings in the San Jose area allowed Qantas to deliver their message to a captive audience when they were headed back to a computer with the idea to drive traffic to Qantas.com.

RESULTS

 

The program delivered a 33.8% reach and generated 1,798,179 impressions against our target audience of A25-54 with a household income of $100K+.