T-Mobile 700Mhz

To drive awareness of T-Mobile new strength of coverage, PITCH utilized high profile formats at a local level in the three markets where coverage was increasing. This included a mix of high profile static and digital bulletins, wallscapes, bus shelters, transit media, taxi tops and mobile billboards. By purchasing several media formats within one market we were able to blanket the market and in turn ensure high visibility and frequency as our target travelled through the market.

 

RESULTS

 

The program generated a tremendous amount of awareness and in turn generated a lift in traffic and in post-paid activations. Philadelphia saw a cumulative lift from the start of the campaign of 9.6% in post-paid activations. Minneapolis saw a 14.1% lift and Denver saw a 6.1% lift since the start of the campaign.